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Mastering AI in marketing, one prompt at a time.

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Alex Lielacher @ Prompt Horizon

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The AI Marketing Stack Audit: What to Keep, What to Cut, and What's Missing

May 10, 2026

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7 min read

The AI Marketing Stack Audit: What to Keep, What to Cut, and What's Missing

Discover a four-phase framework for auditing your current AI setup.

Alex Lielacher
Alex Lielacher
How IBM and Monks Used AI to Kill the One-Size-Fits-All Creative Brief [Case Studies]

May 1, 2026

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7 min read

How IBM and Monks Used AI to Kill the One-Size-Fits-All Creative Brief [Case Studies]

AI can turn the creative brief into a system that generates multiple briefs from a single input.

Alex Lielacher
Alex Lielacher

AI

+1

How to Use AI to Turn Customer Reviews Into a Content Strategy

Apr 23, 2026

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7 min read

How to Use AI to Turn Customer Reviews Into a Content Strategy

Your customer reviews are a goldmine for content.

Alex Lielacher
Alex Lielacher

AI

+1

Retrieval-Augmented Generation Explained for Marketers: Why Context Is Everything

Apr 16, 2026

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7 min read

Retrieval-Augmented Generation Explained for Marketers: Why Context Is Everything

Why your knowledge base is the most important variable in your AI stack.

Alex Lielacher
Alex Lielacher

AI

+1

The AI Content Audit: Why Your Pages Rank But Don’t Get Cited

Apr 10, 2026

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15 min read

The AI Content Audit: Why Your Pages Rank But Don’t Get Cited

You can rank #1 on Google and still get zero visibility in ChatGPT, Perplexity, or AI Overviews.

Alex Lielacher
Alex Lielacher
How to Build AI-Generated Customer Personas That Actually Drive Marketing Decisions

Apr 2, 2026

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13 min read

How to Build AI-Generated Customer Personas That Actually Drive Marketing Decisions

Personas only work when you use genuine customer language to create them.

Alex Lielacher
Alex Lielacher
The Brand Voice Skill: How to Use Claude to Create a Unified Brand Voice

Mar 27, 2026

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15 min read

The Brand Voice Skill: How to Use Claude to Create a Unified Brand Voice

Make sure your brand sounds like your brand all the time.

Alex Lielacher
Alex Lielacher

AI

CASE STUDY: Nike’s 3-Week Sprint That Built a Conversational Shopping Assistant from Scratch

Mar 20, 2026

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14 min read

CASE STUDY: Nike’s 3-Week Sprint That Built a Conversational Shopping Assistant from Scratch

There's a lot to learn from Nike's Conversational Shopping Assistant case study.

Alex Lielacher
Alex Lielacher
The Ethical Minefield: How to Build Trust in AI-Powered Marketing

Mar 13, 2026

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14 min read

The Ethical Minefield: How to Build Trust in AI-Powered Marketing

Alex Lielacher
Alex Lielacher
...
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Mastering AI in marketing, one prompt at a time.


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